Perform an SEO Audit on your website in just 30 minutes

Follow this 5-step process to nail your site’s SEO and find out.. anything that could be hindering your search performance.

It takes just a couple of minutes to be completed, not weeks, and you won’t need a degree in computer science to follow along.

Let’s get started! 💪

Tools required for the SEO audit

All of these are essential and free of use.

Step 1: Run some Search Tests

Check for duplicate content (copied content)

Use siteliner to find out if your site has duplicate content and where exactly these copied content is located

If duplication percentage is 15% or lower is a normal number. You can’t avoid completely duplication, as header and footer of the site remain the same for each page.
  • Check if site ranks for its brand name
  • Check rankings for desired keywords
  • Perform a check with site: operator

After you search for your brand name in Google, you can also check the site’s index rate with site: operator.

Just type into the search box, and you can see how many indexed pages you have.

This number is only approximate, as Google will not give you the exact number, but you can take a deeper indexing analysis in the Search Console under the Index Status section.

You can find the most common technical problems with indexations pretty fast.

Step 2: Identify any Penalties from Google

But to be 10000% confident that Google is completely fine with your site, I recommend to visit Google Search Console.

In case, something is wrong with your site, there are any problems / issues with your site, you will find it at Search Console’s new messages:

Step 3: Run a Speed Test /Mobile

Consider this: site speed is the first impression you ever make! And first impression is vital for people to stay and read your content

Also, ensure the site is mobile friendly, preferably with a responsive design to any device.

A reliable tool that you can use is PageSpeed Insights from Google.

But I also recommend Pingdom Tools, as it will give you the advantage of changing the server’s location and check the site speed from different regions (eg. North America, South America, London, Australia etc.)

Step 4: Review Crawl Data

  • Check for Crawl Errors / 404 Errors

Go to Detection>Crawl Errors and find out if there are any issues

  • Check for Server Errors
  • Check for Warnings on Submitted Sitemap.xml File

A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages.

We check in search console Crawl> Sitemaps if sitemap.xml is correctly submitted and if there are any warnings.

Step 5: Examine most important On-Page Factors

  • Page Titles
  • H1,H2 Headings
  • Meta Descriptions
  • Images (Size, Alt Text)
  • Canonical Tag
  • Internal Linking

All of these issues with the worst impact on SEO can be found with the chrome extensions SEOquake

This is a manually process, which means you have to analyze separately each page. Hand pick the pages of interest (aka the most important pages of the site like homepage, category pages etc.) and perform an on-page audit only for them to see how much optimized they are.

And… we’re DONE!

By following these steps, you uncovered many issues of your site and you should consider how to fix them in order to improve the visibility and rankings of your site.

If you have any questions about the process, the use of tools or have any tips you would like to share, then please, leave a comment below. 😍

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