Follow this 5-step process to nail your site’s SEO and find out.. anything that could be hindering your search performance.
It takes just a couple of minutes to be completed, not weeks, and you won’t need a degree in computer science to follow along.
Let’s get started! 
For the audit, we will use these free tools:
All of these are essential and free of use.
Check for duplicate content (copied content)
Use siteliner to find out if your site has duplicate content and where exactly these copied content is located
After you search for your brand name in Google, you can also check the site’s index rate with site: operator.
Just type site:yourdomain.com into the search box, and you can see how many indexed pages you have.
This number is only approximate, as Google will not give you the exact number, but you can take a deeper indexing analysis in the Search Console under the Index Status section.
You can find the most common technical problems with indexations pretty fast.
If your site has been hit by a penalty from Google, you’d probably know it already by noticing a drop (large or small) in organic traffic.
But to be 10000% confident that Google is completely fine with your site, I recommend to visit Google Search Console.
In case, something is wrong with your site, there are any problems / issues with your site, you will find it at Search Console’s new messages:
Nobody likes sites that are loading for eternity. Page Speed Performance is one of the most important SEO metrics.
Consider this: site speed is the first impression you ever make! And first impression is vital for people to stay and read your content
Also, ensure the site is mobile friendly, preferably with a responsive design to any device.
A reliable tool that you can use is PageSpeed Insights from Google.
But I also recommend Pingdom Tools, as it will give you the advantage of changing the server’s location and check the site speed from different regions (eg. North America, South America, London, Australia etc.)
It’s time to visit Google Search Console again!
Go to Detection>Crawl Errors and find out if there are any issues
A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages.
We check in search console Crawl> Sitemaps if sitemap.xml is correctly submitted and if there are any warnings.
There are many SEO on-page checklists on internet. But , here is my list of issues that are a MUST when you do an SEO Health Check:
All of these issues with the worst impact on SEO can be found with the chrome extensions SEOquake
This is a manually process, which means you have to analyze separately each page. Hand pick the pages of interest (aka the most important pages of the site like homepage, category pages etc.) and perform an on-page audit only for them to see how much optimized they are.
SEO audit = complete!
By following these steps, you uncovered many issues of your site and you should consider how to fix them in order to improve the visibility and rankings of your site.
If you have any questions about the process, the use of tools or have any tips you would like to share, then please, leave a comment below. 
SEO in 2021 can be leveraged to boost your website’s ranking especially if you follow the more practical SEO tips. You must start optimizing for search intent, update meta descriptions, and more. Keep reading this post if you want actionable SEO tips for 2021.
I did a content audit and deleted 55% of the posts on their blog.
1.5 month later, blog’s traffic increased from 144K to 490K monthly unique visits.